Prateek Nair
05

Integrated Campaigns

Scalable Social, Display, and Brand Identity Systems

2022–2025

Independence Day social

Social post: a BlueParrott headset in stars-and-stripes livery against a waving American flag, headed “Happy Independence Day”.

A seasonal social push for a specific SKU — the American Flag headset — that still had to look like it belonged to the brand, not a one-off promo. I paired existing product photography with a themed background and kept it inside BlueParrott’s exact typography and logo placement rules, so it reads as on-brand on North American social channels, not a departure from it.

USC & FAMU recruitment

USC recruitment post: “Calling all Trojans!” in white and gold on a cardinal field, with career fair dates and the Pinnacle mark.
USC — wide format, for feed placement.
FAMU recruitment post: “Calling all Rattlers!” in white and orange on a green field, with event details and the Pinnacle and FAMU lockup.
FAMU — square format, carrying the Pinnacle/FAMU lockup.

Pinnacle needed recruiting social posts for university events — different schools, different dates, different offers — but the look had to stay consistent every time. I built a modular template with defined image zones and a fixed type hierarchy, so swapping in new event details didn’t mean redesigning the post from scratch each time.

The Flexx Garage

The animated intro — 16:9, as cut.
The Flexx Garage static logo lockup: a neon cyan and pink script mark with a shaka hand, on black.
The static lockup — square, built from the same system.

An automotive YouTube channel with a six-figure subscriber base needed a real visual identity, not just a logo. I designed the vector mark and color palette, then built an animated intro sequence from that same system — so the channel has one consistent identity across static and motion.